SHEIKH CHILLI & FRIENDZ revolves around the adventures of an innocent boy Sheikh Chilli and his friends of Jhunjhun Nagar. Sheikh Chilli is a day-dreaming simpleton who lives with his mother. He has his heart in the right place, but his plans and actions are a source of humour as well as trouble for his friends. He is joined in his adventures by Malika, his smart neighbor and classmate, Bulbul his talking friend-turned-brother donkey, the pocket-sized dwarf Khatkoo and the enchanting Noorie Djinn who has come from another planet to fulfil Sheikh Chilli's incredible wishes.