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July 17, 2026

FIFA World Cup Trophy Set for Grand Arrival in Louis Vuitton Case

FIFA World Cup Trophy Set for Grand Arrival in Louis Vuitton Case

The World Cup trophy will make its grand entrance at the New York-New Jersey stadium in a bespoke Louis Vuitton case, putting luxury branding firmly in the spotlight at football's biggest match.

The French fashion house has designed the Louis Vuitton FIFA trunk with a golden "V" across the front, representing both "Victory" and "Vuitton." Its familiar monogram pattern is joined by gold-plated brass corner protectors, while beige leather covers the interior.

Luxury Branding Takes Centre Stage at World Cup Final

This marks the fifth straight World Cup in which Louis Vuitton has created a special case for the trophy. The company previously produced trunks for the 2010, 2014, 2018 and 2022 tournaments.

Louis Vuitton chairman and CEO Pietro Beccari said the company and FIFA share a commitment to excellence and a belief in sport's ability to inspire people.

The partnership also underlines luxury fashion's growing grip on elite sport. Louis Vuitton already creates trophy trunks for major Formula 1 Grands Prix, while Tiffany & Co. has produced the NFL's Vince Lombardi Trophy since the first Super Bowl.

Still, the Louis Vuitton FIFA trunk carries a different level of attention. There is only one original World Cup trophy, normally housed at the FIFA Museum in Zurich. For the final, even its journey to the stadium has become part of the spectacle.