PCB and tapmad Announce Partnership for Exclusive Digital Coverage of Domestic Cricket

tapmad has proudly announced an exclusive content partnership with the Pakistan Cricket Board (PCB), marking an important step in strengthening its premium sports offerings. Through this collaboration, tapmad has secured the digital broadcasting rights for several of Pakistan’s top domestic cricket tournaments.

The official signing ceremony was held on Thursday, 11 December, at the National Cricket Academy. Senior leaders from both organizations attended, including Sumair Ahmad Syed, Chief Operating Officer – PCB, and Dr. Ali Adnan Zaidi, Director – Commercial, PCB, alongside Aly Rana, Chief Operating Officer – tapmad, and Ali Altaf, Head of Marketing Communications & Strategy – tapmad. The presence of key stakeholders highlighted the shared commitment to advancing Pakistan’s domestic cricket.

Under this agreement, tapmad now holds digital rights for multiple premier tournaments, including the President Cup, President Trophy, National T20 Qualifiers, Men’s National T20, National Under-17 Cup, National Under-15 Cup, and the National Women’s T20 Tournament.

This partnership supports the PCB’s long-term goal of strengthening and modernizing domestic cricket. By focusing on player development, visibility, and fan engagement, PCB aims to give emerging talent greater exposure while ensuring that domestic cricket continues to be the foundation of Pakistan’s cricketing future.

Sumair Ahmad Syed, Chief Operating Officer – PCB, said, “Domestic cricket is the backbone of Pakistan’s cricket structure, and expanding its digital reach is a key focus for PCB. This partnership with tapmad will help increase visibility for our domestic competitions and provide greater exposure to emerging talent across the country.”

Aly Rana, Chief Operating Officer – tapmad, added, “Supporting and promoting Pakistan’s sporting culture is central to tapmad’s vision. Through this partnership with PCB, we aim to provide young domestic talent a wider digital platform, increase the visibility of grassroots cricket, and create deeper engagement for fans across Pakistan.”

Beyond live broadcasts, the partnership allows tapmad to work with PCB on promotional content and behind-the-scenes coverage, giving fans unprecedented access to the stories, talent, and passion that define Pakistan’s domestic cricket.

This collaboration strengthens tapmad’s sports portfolio and highlights its commitment to delivering high-quality, engaging, and accessible cricket content. By bringing Pakistan’s top domestic tournaments to digital audiences, tapmad continues to redefine how fans across the country experience the game they love.