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July 27, 2026

Argentina Star Lionel Messi Leads Best Selling World Cup Jerseys

Argentina Star Lionel Messi Leads Best Selling World Cup Jerseys

The Lionel Messi Argentina jersey finished as the highest-selling player shirt of the 2026 FIFA World Cup, adding another milestone to the captain's remarkable legacy. Retail trackers and global sports merchandise reports placed Messi comfortably ahead of every other player as fans rushed to secure the famous No. 10 kit.

Argentina may have ended the tournament as runners-up after losing to Spain, but that result barely slowed demand. Across major retail markets, Argentina's team kits reportedly reached around 5.4 million sales, narrowly ahead of Spain, whose championship-winning shirts also attracted massive interest.

A major reason behind the buying frenzy was the exclusive gold patch added to Messi's shirt. It marked his record as the first footballer to appear in six FIFA World Cups. Collectors and supporters quickly turned the limited edition design into one of the tournament's hottest items.

Industry estimates suggest Messi's individual World Cup jersey generated close to $300 million in global retail revenue. Those figures underline his unmatched commercial strength, even at this stage of his career.

The 2026 FIFA World Cup merchandise market also reflected the popularity of several other global stars. Christian Pulisic ranked second in player shirt sales, followed by Cristiano Ronaldo, Neymar Jr., and Kylian Mbappe. Even so, none matched the worldwide demand created by Messi's iconic Argentina shirt.

The strength of 2026 FIFA World Cup merchandise sales showed that supporters were buying more than a jersey. They were investing in a piece of football history. Messi's latest record has once again highlighted how his influence stretches well beyond the pitch, keeping his name at the center of the sport long after the final whistle.

With the 2026 FIFA World Cup now over and attention gradually shifting toward the 2030 edition, Lionel Messi continues to dominate headlines both on and off the pitch. His unmatched global appeal suggests his legacy will keep growing, regardless of when he eventually decides to step away from the game.