Babar Azam BA56 Brand Expands as Zero Lifestyle Deal Emerges

Pakistan batter Babar Azam has a presence in the clothing and activewear market through his BA56 brand. Reports in October 2026 have also linked him with Zero Lifestyle and Zero Healthcare Pakistan, but the details of these reported partnerships have yet to be confirmed.

The claims suggest Babar could be branching into tech accessories and fitness products. However, no independently verified official announcement was found to confirm the deals or the products reportedly involved.

BA56 Has an Established Link With Gym Armour

Babar’s BA56 clothing line has been associated with Pakistani activewear brand Gym Armour. The name combines his initials with 56, the number on his cricket shirt.

The partnership was reported in 2022, with the range focused on fitness and athleisure wear. Gym Armour had announced its association with Babar in October 2021, before the BA56 line gained attention.

The clothing venture expanded Babar’s business presence beyond cricket and contributed to his overall net worth.

What Is Known About the Reported Zero Lifestyle Deal?

Recent claims have linked Babar with Zero Lifestyle, a brand known for tech accessories such as smartwatches and wireless earbuds. The reports also mention Zero Healthcare Pakistan and a proposed fitness and wellness range called ZERO X 56.

The range is said to include massage chairs, exercise equipment, fitness accessories and training programmes. However, these details remain unverified. No confirmed launch date, product list or partnership terms were found in official announcements.

Until Babar or the companies involved share further details, the reported venture should not be treated as a confirmed launch.

Gym Armour Partnership Predates the New Claims

Babar’s association with Gym Armour is an established part of his commercial activity. The company announced its partnership with him in 2021 and promoted collaborative activewear.

His BA56 clothing line has since provided another way to connect his name with products outside cricket. The reported Zero Lifestyle and Zero Healthcare links could signal a move into other product categories, but their status remains unclear.

For now, BA56 and the Gym Armour association have a public record, while the claims about ZERO X 56 and the new partnerships still need official confirmation.